Don’t let headlines cloud the reality on the ground
Talk of another interest rate rise has taken the wind out of many buyers’ and sellers’ sails – and we understand why. Cost-of-living pressures are real, and the idea of higher repayments never lands well.
But here’s what we’re actually seeing in Melbourne’s property market:
- First home buyers remain active and competitive, particularly in the sub-$1.2M market in lifestyle driven suburbs.
- Well-marketed, realistically priced homes, especially private sales, are still selling quickly, often with multiple offers.
- Melbourne has underperformed other capitals in recent years, which means there’s more value here – and buyers know it.
This isn’t a time for panic or pessimism. It’s a time for strategy. Auctions are no longer a sure thing – but a sharp private campaign, correctly priced and marketed to the right audience, still delivers.
In this market, the gap between success and silence is your agent’s ability. Order-takers will struggle. Negotiators, marketers and advisors will thrive.
If you’re thinking about selling, let’s talk about how we can make this market work for you.