The biggest Mistake Melbourne Vendors Make At Christmas
Many vendors assume that if their property hasn’t sold by Christmas, the market has gone quiet and it’s too late to sell. But the data tells a different story.
What we’re seeing from the numbers:
- Melbourne home values have returned to consistent monthly growth in the second half of 2025, demonstrating renewed momentum rather than a seasonal pause.
- Demand remains strong: auction clearance rates have jumped up close to 70% in recent months, showing that buyers are still actively competing when stock is relevant.
- Listings overall remain well below historical averages, meaning well‑priced properties don’t linger.
Just this past fortnight we have sold 2 properties that were listed for less than a week despite competition from similar properties.
So why are people so worried about unsold properties around Christmas?
Vendors often fear the holiday period, assuming buyers disappear or that terms must soften. That can lead to reactive price discounting – sometimes 5% or more – simply to “get it done.” In many cases, that results in worse outcomes and reactive, emotional decisions.
But buyers don’t take a break from needing a home:
Families plan moves before the school year starts, and other buyers before work gets busy again. If anything, this leads to faster settlements and strong initial offers.
Properties with solid strategy and the right price and market positioning continue to attract serious buyers through the holiday window, especially well‑presented homes in inner east, inner north and inner south suburbs. Smart vendors avoid knee‑jerk discounting and instead use this period to capture buyers who won’t wait.
Unsold at Christmas doesn’t mean you’ve lost your chance. It means your campaign might need a fresh strategy, one aligned with real‑time market psychology, not outdated seasonal rules.
If your property is still available, let’s talk about a smarter way forward. We work to get you the best price irrespective of the time of the year – not to push you into a rushed sale you’ll regret.